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IPv6 Support: A Step Forward for Attribution and Deep Linking Accuracy
The secret sauce behind Branch’s linking and attribution infrastructure is the Branch Persona Graph, the largest pool of deterministic cross-platform (desktop, mobile web, and app) user identities in...
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The Future of Mobile Growth is Cross-Platform
I was recently at Web Summit in Lisbon talking about mobile growth with startups just gaining momentum, as well as big brands like Burberry and L’Oreal. Along the way,...
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Announcing the First Multi-Platform Attribution and Deep Linking Extension...
As a Premier Partner in the Adobe Exchange Partner Program, we are pleased to announce Branch’s multi-platform attribution and deep linking extension for Adobe Experience Platform Launch. First...
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How to Track App Store Downloads Initiated on the Mobile Web
Tracking app store downloads from the mobile web might seem like a simple challenge for mobile marketers. But with ever-more channels involved in user journeys, going beyond last-click attribution to...
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New White Paper: The 2019 Playbook for Cross-Platform Deep Linking and...
At Branch, we got into deep linking and attribution because they’re core to experiences mobile users value and brands require. They make digital marketing perform the way it should: seamlessly,...
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Mobile Attribution 101: The Death of App Attribution
This is part 1 in a 3-part series on why the era of the “mobile attribution provider” is coming to an end – and what we can expect from Attribution...
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Mobile Attribution 102: Building Attribution 2.0
This is part 2 in a 3-part series on why the era of the “mobile attribution provider” is coming to an end – and what we can expect from Attribution...
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Mobile Attribution 103: The Rise of Persona Graph
This is the final part in a 3-part series on why the era of the “mobile attribution provider” is coming to an end – and what we can expect from...
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Branch’s Persona Graph: Building the Next Generation of Attribution
Users now engage with brands across more channels, platforms, and devices than ever. While cross-platform users present a tremendous opportunity (with higher conversion and retention rates than their...
View ArticleData Privacy Principle: Branch Will Never Rent or Sell Our Customers’ User Data
As a data-dependent company, protecting our customers’ data is a primary consideration that drives every decision we make. Our Privacy Principles are so important to us that we’ve decided to expand...
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